As the new marketing director at a telecommunications company, I was tasked with boosting lagging business sales. Previous campaigns relied heavily on special offers and discounts. We wanted to break the incentives cycle fearing it would de-value our product. After reviewing a typical business contract, I proposed eliminating a “business failure” fee. This policy made the client accountable to paying the contract in full if they went bankrupt. I built a campaign around the removal of this policy by producing sales handouts, billboard graphics, radio spots, and introducing a Twitter support strategy.
The message had significant and quick results, resonating well so soon after the recession hit. After two quarters, we experienced a 455% increase in sales based on the “Business Assurance” campaign. I recall one sales executive telling me that their client was so appreciative of this penalty elimination that they responding with a very heartfelt “thank you” and handshake.
I conceptualized the campaign, wrote all copy, and designed all materials. The marketing hat trick!
Adobe InDesign, Photoshop, Illustrator, Microsoft Word, Google Docs, SalesLogix
Marketing Strategy, Graphic Design, Campaign Deployment
Strategist, Designer, Writer